In this clip from – Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about his company, Rock Ridge Music. He describes his company as a type of record label that is more artist friendly and doesn’t follow many of the long standing major label policies. Tom gives examples of the differences between Rock Ridge Music and major labels such as how they sign licensing deals in order to let artists keep their music which he believes creates a better relationship with the artist and his company. He goes on to talk about how their artists own their master and how music is constantly created and released in order to keep the consumers attention and create a larger fan base.