In this clip from – In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about tours as an essential component of an artist’s marketing plan, explaining how to time marketing plans, tour dates, and album release dates to maximize record sales. Lewow pays specific attention to the twelve-week window that most records have in order to succeed in the marketplace, and the strategies that labels and marketers use to keep the momentum past that point.