In this clip from – Ken Lopez, Clinical Professor of Music Industry at the University of Southern California, talks about the beginning promotions class. The course focuses on the basics of concert promotion, from event management, to the underlying business aspect, to crowd management. Lopez explains that students are involved in a hands-on fashion creating and producing live events. Mr. Lopez discusses the value of having venue management willing to help students become involved. Also in this segment he discusses the second level course which focuses on advanced concert management wherein a small group of students produces events from the ground up.