In this clip from – In this final segment of his conversation with Loyola University, New Orleans Professor George Howard, former rock journalist, longtime A&R man, and music industry consultant Peter Lubin discusses his signing of the Pixies to Electra records. His story underlines the need for an A&R person to remember that their taste is only part of the equation when considering whether to sign an artist, and helps aspiring A&R reps understand what qualities internal to an artist they should look for when weighing this critical decision.