In this clip from – George Howard of Loyola University, New Orleans and ArtistsHouse continues his course “Music Business 101” with a discussion of why having a professional, engaging, amazing live show is your absolute, undeniable, number-one key to launching a successful, sustainable career in music He also addresses how to develop that live show (that is, how to give yourself a chance to suck) in a way that does not jeopardize your professional development, and how to capitalize on your live show as a linchpin of your overall marketing efforts.