In this clip from – In this installment of the Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares his thoughts on how to effectively promote tours and market recorded music in today’s marketplace, citing numerous examples from his own illustrious career as both an artist and as owner of the Chicago, IL-based Invisible Records. Related topics include giving away free music, maximizing promotion opportunities on a budget, and planning a tour.