In this clip from www.artistshousemusic.com – Ken Lopez, Clinical Professor of Music Industry at the University of Southern California, talks about his professional expertise. It comes from the live sound field. Thus, his classes do field trips to numerous local venues. Lopez explains that the classes meet with venue and road managers. Also in this segment, Lopez shares the story of one of their graduate students. She created her own position as a VIP Ticketing Manager. He points out that if one understands business models of various levels of the industry, then one is exposed to all traditional positions. Therefore, one has the opportunity to see new career possibilities. Lopez emphasizes the significance of getting a diverse experience and having diverse knowledge. Entrepreneurship is the key. As a result, Lopez attempts to teach students to take charge of their careers and keep up with the movements of the industries.