In this clip from – Jim Lucchese, CEO of The Echo Nest, explains the company’s main goal of combining a cultural and acoustic understanding of all music available or talked about on the internet into one platform. He discusses the problems that come from writing software to understand music as a human does, and the opposite problems of trying to scale human-derived data about music to encompass the thousands of new releases that appear weekly, and explains how The Echo Nest provides first-line music providers like iTunes with the musical knowledge and information they need to help consumers find music they will enjoy.