In this clip on – In this full-length presentation of the Deal or No Deal Music Industry Seminar held in Chicago in April 2007, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records discuss the keys to making it in the music industry, such as the value of a higher education versus street-level experience, how to network effectively, how to get an internship, and what a bad record deal looks like. They also share their personal secrets on career planning, workflow and earning respect in the industry.