In this clip from – David Crace, Sr. VP Marketing and Artist Development at EMI CMG Label Group talks about New Media and how it is affecting the Christian music industry. He explains the dramatic change of consumers using digital music and how it has created a new digital model that moves more towards selling singles which has forced labels to change their business model in order to embrace digital music. David discusses how the birth of digital music and new media has allowed the christian music to be more accessible to a larger audience.