In this clip from – Music educators have to be entrepreneurs. It all comes down to funding needs. Music educators have a message and a passion and must convey that to potential backers (private foundation money, grant money). Music educators must shape their message and present it to the business community: chamber of commerce, nights of Columbus, get on their program, bring a cross-section of students and the business community will see teamwork, leadership, present some advocacy information and solicit their support. In this clip, Danny Rocks, former VP of Sales and Education at Alfred Publishing, discusses this important financial aspect of being a music educator and offers his advice to any struggling music program.