In this clip from – In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Clark C. Griffith refers to an earlier discussion regarding Ford Motors’ sponsorship of an episode of the Fox television show “24,” in which the company’s sports utility vehicles appeared throughout the episode, and in which one of them survived an accident without flipping over. He then poses the hypothetical question to attorney Rick Kurnit as to whether there would be legal concerns if, within this Ford-sponsored episode, a Toyota vehicle were to flip over in an accident. Kurnit addresses how this would cross the line with regard to advertising substantiation restrictions.