In this clip from – In this panel discussion held at the College Music Society Conference in Atlanta, GA, in 2008, panelists Michael Harrington, Paul Hogle and Kim Wangler share their thoughts on the future direction of music production, consumption and education, and discuss the forces that are shaping the way music is distributed and heard. They also discuss the challenges that face educators and orchestra administrators in trying to impart entrepreneurial values to students and musicians, to prepare them to have a sustainable career in the arts.