In this clip from – Arny Schorr, president of S’More Entertainment gives adivice to musical artists in the industry. He makes the point that arists have to learn to deal with rejection and work hard to have a successful career. Arny explains that when record labels reject an artist, an artist should view that as a the start of negotiations. He believes that an artist needs to be passionate, persistent, creative in all aspects of their career and believe in what they are doing.