In this clip from – In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Clark C. Griffith explains the legal implications of various types of cross marketing deals in sports, including individual athlete brand endorsements, major league and college team brand partnerships, and Olympic athlete deals. Griffith gives an overview of the history of cross marketing in sports, from players’ images on tobacco and candy products in the late nineteenth century all the way to the present, in which television and the Internet offer virtually unlimited opportunities for sports content.